That's The Ticket, Uli.

As the BBC reveal the prices football clubs around Europe charge fans for supporting their clubs, http://www.bbc.co.uk/sport/0/football/34531731
It is interesting to hear what Bayern Munich President Uli Hoeness had to say on the subject last year when he accused Premier League clubs of 'milking their fans like cows' by demanding exorbitant amounts for season tickets.
Hoeness reportedly said: "We could charge more than €130 (£104). Let's say we charged €380 (£300). We'd get €2.5m (£2m) more in income, but what's €2.5m to us?

"In a transfer discussion you argue about the sum for five minutes. But the difference between €130 and €380 is huge for the fans.

"We do not think fans are like cows, who you milk. Football has got to be for everybody".

How refreshing is that !